The simple t-shirt dates back to the early 1900's but is an essential marketing tool for businesses today. The reason that it's an effective marketing tool is as simple as the t-shirt itself: comfort.
There are tons of technical reasons t-shirts are great marketing tools! They promote unity within your company and look professional. Employees who look like a team, work like a team.
Even better than the benefit of employee loyalty is the benefit of customer loyalty. It's simple. The more someone sees your company name or logo, the more likely they are to remember your company when a need arises for your product or service. That's called brand recognition.
Considering all the lingo like brand recognition, cost per impression, return on investment, etc. the fact is t-shirts are comfortable and people love them. The keywords are people and comfort. The most effective use for t-shirts is to hand them out as promotional items. A recent survey shows that 22% of all promotional merchandise is in the form of clothing, mostly t-shirts. This is a very high number considering there are hundreds of thousands of promotional items.
Simply put, a single imprinted t-shirt is one of the most cost-effective forms of advertising due to its high number of impressions versus its low cost. When worn in public, one t-shirt can be viewed hundreds of times in one day.
So, it's simple. People like t-shirts because they're comfortable. Because they are comfortable, people wear t-shirts frequently. (Most people own more than 20 t-shirts). Because people wear t-shirts frequently, your business should be taking advantage of the millions of walking billboards that appear everyday in the United States. T-shirt advertising is overall better than radio, newspaper, and television. It's simple.
