Lesley McIntosh

Overview

Innovative forward thinking and award winning consumer Marketing leader with 15 years experience and deep expertise building brand love while delivering healthy business results. Recognized for ability to identify new growth opportunities and inspire organizational change. Demonstrated learning agility and success across multiple industries including Beauty & Personal Care Consumer Technology Household Appliances and Luxury Automotive. CORE COMPETENCIES Brand & Business Strategy Business Planning Multi Year Forecasting Segmentation Insights Analysis New Product Development & Launch Creative Development Integrated Marketing Digital Influencer CRM Marketing Retail Innovation & Merchandising Creative Development Retailer Sell in & Partnership Direct to Consumer P&L Ownership Team/Project Leadership C Suite Influence BRAND STRATEGY Skilled at translating key insights into competitive strategies that deliver disproportionate growth such as with the L Oreal Skincare vision and the Verizon FiOS vintage leads initiative INTEGRATED MARKETING Significant experience developing engaging omni channel campaignswith small and large budgetsacross a diverse marketing mix (e.g. PR TV Digital Print Experiential Influencer OOH CRM etc.) such as with the Braun Kitchen restage the Gillette Venus Embrace launch and the L Oreal Glow Renewal Facial Oil launch TEAM/PROJECT LEADERSHIP Ability to inspire and motivate team members and key stakeholdersmanagement staff cross functions agencies retailersand secure their enthusiastic alignment to a well crafted strategic vision such as with the high profile Skincare Category Retail Innovation project at L Oreal CORPORATE EXPERIENCE L Oreal Procter & Gamble Verizon Cadillac McDonald s Leo Burnett Arnold Worldwide Startup INDUSTRY EXPERIENCE Beauty & Personal Care Consumer Technology Household Appliances Luxury Automotive